Thursday, May 22, 2008

Esmeralda Special 2008 Ends

As expected the early harvest batches have sold for a very high price. Batch 2 got extra attention from the bidders selling for $105.25 USD per pound. The winner with the most ambitions was Stumptown. As a matter of fact they ended up buying first tree batches including 6 bags of peaberry. All together they spent $135,372 USD for 680 kg of coffee.

I question if this great coffee worth all this money, it probably isn’t! For Stumptown it is a gesture to show off in the market and flash their cash among the public and competitors. Is that doing any good in the speciality coffee industry? I certainly don’t think so. I am glad that Intelligentsia didn’t bid big, they certainly have the money and have no need to be buying reputation points. They only got 6 bags of Jaramillo and pulled out of the peaberry auction. I guess this coffee will be treated for pure pleasure, it is certainly not enough to go around Midwest.

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